Fight Me by Nekki: Choose Your Gang

So, after another brainstorming session, we were the first in the market to implement a «gang battle» right in the project’s Discord server. The essence was to create a competitive mechanic that would motivate users to spend a lot of time in the community while helping the project.

As you can see in the screenshot, we created an additional verification through a bot and led users through onboarding to immediately choose, as in the Matrix, the red or blue pill. After clicking on an emoji, the user was given the role of a gang member and access to a closed channel where they could communicate with users from their gang.

At that time, we announced different kinds of tasks for the community every week. Gangs competed by posting/guerrilla marketing/creating graphics/making video reviews/inviting referrals and much more. Community managers counted and awarded points, and at the end of the week announced which gang won and what the overall score was.

At that moment, along with Discord collaborations with NFT/GameFi projects and a series of quests on different platforms, we attracted around 20k verified community members to the gangs. As a result, within 2 months, we achieved a quick sold-out Free Mint collection of 10,000 NFTs.

XYRO: Guild Competition on the Path to Airdrop

After a year and a half, we decided to transform the best practices of our previous case for another client — XYRO. And right on the server, we organized guild competitions.

After a month of running our Discord and gathering the first OG core (those who joined the XYRO clan before a specific date or met certain community activity criteria), we opened up the opportunity for «clan members» to create their own guilds.

Those who met the criteria for creating guilds received the role of Guild Godfather and a separate closed channel for communication with users from the guild. In addition, we created a separate recruitment channel where newcomers came to find out what it was and why, and Guild Godfathers lured them to join their guild for further competitions.

After a couple of weeks, we already had 5-6 permanent guilds competing with each other by completing weekly tasks and earning points. Guild Godfathers had broad powers. They could add new members to the guild or remove old ones who were less active. In addition, they distributed the prizes to their team at their discretion. Finally, they received the most airdrop points for the future airdrop.

Regarding rewards, we chose the following:

• Weekly rewards (a bit of USDT for the top 3 guilds and several XYRO Clan roles)
• Long-term (based on the guild leaderboard, airdrop points were also distributed)